Fan Village x 2024 Formula E Misano E-Prix

The 2024 Formula E Misano E-Prix Fan Village is a recent project that I collaborated on. Highlights included the Formula E Garage, where fans could admire the Gen3 car and discover its insights, while kids could send postcards to drivers, create paper helmets to wear around, and have their faces painted. A big news of this year was an homage to the Adriatic Riviera beaches with our beautiful 'Electric Beach,' which caught the eye of broadcasters for live interviews. There was even a sand artist sculpting the shape of the Gen3 car. Two main sports activity areas were featured: an urban park and a padel court. People could get closer and learn more about these sports while enjoying skateboarding or playing padel. A big gaming area was there to bring people closer to the Formula E circuit, including a driving simulator, racing bugs, and E-Cars—very cool and fun electric go-karts. To close the circle, a Food Court area and Social Hub were available for people to relax and taste local and international food between races. To wrap up, branded colorful big air balloons guided visitors through the village, creating a welcoming and vibrant atmosphere for all attendees.

What was my role?
Working side by side with the Fan Village Creative Director, Stefano Solarino, and the Event Coordinator, Sara Giacomini, I contributed to conceptualizing ideas, defining the look and feel, and executing the graphic design of all the elements in the fan village. I also connected with the Formula E London Branding team to ensure coherence with the brand identity.

CREDITS
Client: FORMULA E
Production Agency: OXYGEN LIVE
Creative Agency: THE TEACHERS

Fan Village creative team:
Creative Director: Stefano Solarino
Creative Coordinator: Sara Giacomini
Creative Art Director: Costanza Verdecchia