Amex Lounge at OVO Wembley Arena

Our mission was to redesign the American Express Lounge at the OVO Arena, focusing on a main concept and addressing a space issue where tables were too close together, impeding movement.

Looking back on my first project at Momentum Worldwide fills me with pride. Although I've since moved on, the memories remain vivid. Our team's main concept was 'the backstage,' and I'm particularly proud of the entrance curtain that immediately conveyed that 'backstage' vibe. Additionally, the 'makeup station' served as special seats, cleverly saving space and aligning with the theme. These solutions ingeniously solved the space issues and left a lasting impression on our client.

In addition to these achievements, I provided detailed guidance to the videographer and photographer. With clear briefing documents and a defined look and feel, I ensured they captured the essence of the brand in every shot. This meticulous approach enhanced the visual storytelling of our project and added depth to our presentation.

But my creative journey didn't end there. I also proposed ideas like curating food and drink offerings based on famous artists' preferences at Wembley Arena. At the Amex Terrace, I enhanced the spectator experience by optimizing seat views and adding greenery to dressing areas. These endeavors contributed to the overall success of the project, showcasing our team's innovation and dedication.